#BallinInStyle

Insight: Many athletes are seen as influential figures in the world of fashion.

Execution: In anticipation of NYFW, Telfar is set to collaborate with the influential women of hoop culture by creating custom basketball bags to compliment their pregame fits.

Ahead of NYFW, Telfar will introduce the initiative #BallinInStyle- a hashtag where players showcase their Telfar gear and coordinated outfits, turning the tunnel entrance into a runway of personalized flair.